How to create a logo and brand identityFour steps. Feels like play.
You tap, look and choose. ELRO does the design work in between, and the people you trust can join in.
- 1
Play with looks
Tap the styles you like and the ones you do not. Add a line about your business. That is the whole brief.
- Tell ELRO your business name and what it does, in a sentence.
- Tap like, dislike or skip on style examples. Three taps are enough to start.
- Add more detail only if you feel like it. ELRO works out the rest.
Why it helpsYou never have to find the words for a look. Reacting is faster than describing, and you cannot get it wrong.
- 2
Meet your concepts
ELRO designs three distinct concepts made for your business, not picked from a shelf.
- ELRO writes its own design brief from your taps. You do not read it or sign it off.
- Each concept is a different idea, so you are choosing between directions, not tweaks.
- If nothing fits, ask once for a fresh set, steered by what you liked.
Why it helpsYou get a short, honest choice instead of a catalogue to scroll, and the designing happens without a brief.
- 3
Make it yours
Nudge your favourite with suggested adjustments. Your credit includes three rounds of changes.
- Pick your favourite concept and change it by choosing suggested adjustments: bolder, softer, deeper.
- Compare each new version with the last and keep the one you prefer.
- Bring in co-founders or clients to react as you go (see Decide together below).
Why it helpsSmall, safe nudges keep what you already like. You steer by choosing, not by writing change requests.
- 4
Approve and build
Happy? Approve once and ELRO builds your complete brand pack, ready to download.
- Approving locks the design and starts the build. A later design change needs a new project.
- ELRO builds every file and checks it before you can download anything.
- Download the pack, or single files, any time you come back. ELRO does not provide trademark clearance.
Why it helpsOne decision, and everything you need arrives together, from logos to a style guide you can hand to anyone.
Collaborate on a brand: feedback and votingDecide together
Brands are rarely chosen alone. Invite the people whose opinion matters and let them help.
- 1
You send a link
Share one link with a co-founder, partner or client. They do not need an account.
- 2
They react to your concepts
Each person sees the concepts, leaves feedback and casts one vote on the set.
- 3
Again, round by round
During each round of changes the same people can react to the new versions and vote once more.
- 4
You decide
You see the feedback and the votes together while you choose. You stay in charge of the final call.
Why it helpsOpinions land in one place instead of a trail of screenshots and chat messages, so decisions are quicker and nobody is left guessing.
Illustration drawn for this page, not a screenshot of the app.
Before you start: how paying worksDesign free, pay when you approve.
Your concepts and rounds of changes are free, with a preview watermark. You pay once, when you approve a design, and ELRO then builds the clean brand pack. Free design has fair limits. See the price.
Brand identity process FAQGood to know
Do I need to know anything about design?
No. You tap the looks you like and dislike, and ELRO works out the rest. You never write a design brief.
How many concepts do I see?
ELRO makes three distinct concepts for you. If none fits, you can ask once for a new set, steered by your reactions.
Can my co-founder or client have a say?
Yes. Invite them with a link. They give feedback and vote once on the concepts, and once in each round of changes. They do not need an account.
When do I pay?
When you approve a design, not before. You design first: your concepts and rounds of changes are free, with a preview watermark. You pay once, at approval, and everything is included.
Ready for step one?
Design free, pay when you approve.