AI logo and brand identityAI that designs your brand from what you choose.
Most AI design tools give you a prompt box and a picture. ELRO gives you a guided process and a finished brand pack.
Design free, pay when you approve.
The problem with prompts
Describing a look is the hard part.
A prompt box asks you to put a visual idea into words, and most of us cannot. You type something, get something that is nearly right, tweak a word and get something different. After a dozen tries you have a folder of pictures and no brand.
Even when a picture is good, it is only a picture. It is not a logo in the versions a business needs, a set of colours with exact values, or a rulebook for using them.
Three kinds of AI design help
Where a guided workflow fits.
| Topic | General image AI | Logo generator | ELRO |
|---|---|---|---|
| How you start | Write a prompt | Enter a name and pick a style | Tap what you like and dislike |
| What comes back | Pictures | A logo and a few mockups | Three distinct concepts made for you |
| Getting it right | Retry with new words | Edit the template | Choose, then three rounds of changes from suggested adjustments |
| The finish | You turn the picture into files | Files for the logo | A brand pack with a style guide |
Who does what
The AI does the designing. You do the deciding.
You react
Like, dislike or skip on styles. Reacting is quick, and there is no wrong answer.
ELRO infers
From your reactions and a line about your business, ELRO works out the direction instead of asking you a long list of questions.
ELRO designs
It produces distinct concepts rather than variations of one idea.
You approve
Nothing is final until you approve. Approving locks the design and starts building the pack.
The finish
The part most AI tools stop short of.
A brand is only useful when it is in the right files. Every item below is made from your approved design.
Logos
SVGPNGPNG @2xthree layouts (horizontal, stacked, symbol), each in ten treatments for light and dark backgrounds and one-colour jobs.
Brand guidelines
PDFThe rulebook for using everything in the pack, described on this page.
Style guide card
PNGSVGYour identity on one page, with the approved concept beside it for reference.
App icons
PNGSVGBrand, dark and light versions from 16 to 1024 pixels, for app stores, home screens and social profiles.
Rounded icons
PNGSVGTransparent rounded-square icons at 512 and 1024 pixels.
Favicons
ICOBrowser-tab icons in several sizes, one for each treatment.
Colour tokens
CSSJSONYour four colours as code, for a developer to drop in.
Fonts
Your typeface file and its licence, where the licence allows it.
Asset index
CSVA list of every file in the download, so nothing gets lost.
Read me
MDA short tour of what is in the download and when to use each treatment.
Honest limits
What to know before you start.
You see three concepts, and your credit includes three rounds of changes. If none of the concepts fits, you can ask once for a new set, steered by your reactions.
ELRO does not provide trademark clearance, so check that your name and look do not conflict with an existing brand. Designing is free: you pay once, when you approve a design, to get the clean files. Until then every concept carries a preview watermark, and free work has limits that ELRO explains in plain words.
Questions, answered.
Is ELRO an AI logo generator?
No. A logo generator hands you a picture. ELRO guides you from first reactions to an approved identity and a finished, usable brand pack.
Do I need to write prompts?
No. You tap the looks you like and dislike and add a line about your business. ELRO does the rest.
Can I see how choosing works before I pay?
Yes. You design for free before you pay: your concepts and rounds of changes carry a preview watermark, and you pay only when you approve a design. The preview on the home page is a quick demo of how choosing works.
What do I get at the end?
Your logo in three layouts and ten treatments, icons and favicons, a colour palette, brand guidelines and a read me, in one download.
Does AI-made design need a trademark check?
Yes, like any brand. ELRO does not provide trademark clearance. Search for conflicts before you register or rely on your identity commercially.
Design your brand by looking.
Tap what you like. ELRO does the designing.
Design free, pay when you approve.